| EMPLOYEE CONNECTIONS
FAQs for New Look Uniform Program March 8,
2007
The response to the new CSA and flight
attendant uniforms designed by Stan Herman was overwhelmingly favorable on
the recent Uniform Road Show. Employees liked the quality of the fabrics
used, the variety of options, the introduction of color and the heritage
concept, and more feminine styling for ladies.
We’ve recapped many of the questions we’ve
received below. Please forward any questions or comments to
newlook@usairways.com. We value
your feedback!
The new business casual uniform program
features relaxed, yet professional core pieces for everyone that can be
dressed up or down depending upon your personal or geographic needs. The
attractive, modern separates can be mixed and matched for greater variety
and comfort.
Q: I love all the options available in
the new program! However, I’m concerned that my workgroup won’t have access
to all the pieces I saw on the road show.
A: While differentiation is important to some, it also means fewer options
for everyone and increased cost. We’ve explored changing the trim on the
jackets, for example, and doing so requires leaving the sleeves open and
finishing them here in the U.S. That means greater cost due to higher labor
fees. We’re still sorting this out, so stay tuned for further details.
Q: When will the new uniforms be
available?
A: We’re shooting for January 2008, assuming the upcoming wear test goes
well. After that, we need to analyze the results of the wear test, order the
fabric, produce the uniforms for the fit lines, conduct fittings for
approximately 10,000 employees in eight major cities, place the orders,
manufacture the uniforms and ship them to employees.
Q: I’m an Express employee. Will I be
able to wear what I saw on the road show?
A: You don’t state whether you work for a wholly-owned affiliate or a
non-wholly owned carrier. Whatever the case, we care about your appearance!
We’d love everyone to wear uniforms from the new program, but need to
evaluate the cost for US Airways and the Express operators. We plan to meet
with management from all of the Express carriers within the next month to
discuss options. We’ll keep you posted.
Q: I attended one of the road shows and
was thrilled with the quality of the proposed uniforms. How can we as a
low-cost carrier afford this kind of program?
A: We’ve been careful to keep our roll-out costs lower than our current
combined uniform costs. While retaining a designer sounds expensive, Stan is
an expert at creating uniform programs for airline employees and knows this
business inside and out. For example, he helped us determine which uniform
supplier would be able to give us the best price and quality. And, as a
division of Men’s WearHouse, TwinHill is able to provide us with
manufacturing and distribution efficiencies that many of the other suppliers
couldn’t. They’ve also worked with us to suggest innovative ways to keep our
costs and liability down, such as limited ordering periods for certain
non-core items.
Q: So what’s it going to cost me if I
want to purchase additional garments?
A: We heard how unhappy you all are with your uniforms, so we tried to keep
our costs down while increasing quality. The price of the new tailored
garments will be similar to your current uniforms. Because the quality of
the shirts was pretty poor in the past, the price of the new cotton/poly
shirts will be a little higher. We expect that the sweaters will be slightly
higher too due to the increase in quality. We’ll let you know what the
prices are as soon as we finalize the changes that are being made to the
road show garments based on employee feedback.
Q: Will the new program be an allotment
or replacement program?
A: You’ll receive an initial allotment of “points” that you can use to go
shopping! We won’t tell you which pieces you have to order. Instead, you’ll
have a certain amount that you can spend within different categories, like
jackets, tops and bottoms. You’ll be free to choose what looks best on you
and meets your geographic/personal needs. After the initial roll-out, items
will be replaced at company expense when they appear worn (sometime probably
after 18 months).
Q: What if I choose a zip-front jacket
at the fit line this summer and then decide two years later that I want to
replace it with a blazer?
A: We’re working though those issues now with each workgroup. However, we
want you to be able to order what you want to wear, so you may have to trade
in two less expensive items to receive a more costly piece of equivalent
value, or make up the difference on your own dime. Don’t worry – we’ll come
up with something fair and let you know before you have to place your order.
Q: What about my current allotment?
Should I use it up or save it to apply to my uniforms so I can get more?
A: You will not be able to carry over your current allotment.
Q: What about outerwear?
A: Stan is designing an all-weather coat with a zip-out lining and a
raincoat that can be folded up and zipped into its pocket. Flight attendants
will receive both. We are working with Airport Services to determine what
CSAs will receive.
Q: I loved the ladies’ dress when I saw
it on the road show, but don’t know how many people will really be able to
wear it.
A: We retained Stan Herman because he is an expert at designing clothing for
people of all sizes. Stan has stated that he believes the dress can be sized
up to an 18 or 20. We plan to hold him to it! With that said, you need to
have a certain type of figure to carry off a dress like that. Ladies who are
significantly bigger on the top or bottom, might be happier with the
two-piece because they’ll be able to order the correct size for both. It’s
all about choosing what works best for you personally and that’s why there
are so many options.
Q: The zipper on the ladies’ dress is
very smart and stylish. But what do I do if my dress accidentally comes
unzipped?
A: When Stan said he wanted to design a zip-front dress, we warned him that
we needed a “modesty feature”. So he designed a clever inner placket with
some hook and eyes to prevent any “wardrobe malfunctions” as they call it in
Super Bowl speak.
Q: Will there be uniform guidelines
provided for the new program?
A: Yes. The Uniform Review Committee will work collectively to develop new
guidelines that support the relaxed but professional appearance of Stan’s
collection. We’ll look at best practices from both America West and US
Airways in addition to those in use at other airlines, to come up with what
we think is best for our employees and our corporate image.
Q: Are the new items washable? I need to
be able to wash an outfit in my hotel sink and let it drip dry overnight.
A: Yes. You’ll be able to wash the shirts, sweaters and dresses. Several of
our employee models successfully tried this on the road show. While the
“suit” fabric is washable, we don’t recommend washing your blazer because it
will ruin the inner construction. If you want your pants and skirt to match
your jacket, you should plan to dry clean them together – caring for them
differently can change the way they matched in the beginning. TwinHill has
agreed to prepare a guidelines booklet for us that will include details on
how to properly clean your new uniform apparel.
Q: Are there any restrictions about
which items I can wear together?
A: We expect there will be very few restrictions since the entire collection
was designed to mix and match. The men’s and ladies’ vests, however, should
not be worn under the jackets. They are intended to be standalone garments.
Stan prefers that men wear the solid blue tie with the heritage shirt and
the heritage tie with the solid blue and white shirts. We might also decide
to restrict ladies from wearing scarves as belts or in their hair. Those
relatively minor things will be addressed prior to production of the
guidelines manual.
Q: I busted my you-know-what to make it
to one of the road shows to see the new program in person only to find out
that the uniform team had packed up and left a half hour early. What’s with
that action?
A: We sincerely apologize to anyone who missed the show because the team
packed up a little early. It became obvious on the first flight from PIT to
PHL that there would be challenges getting everyone’s rollaboard on if they
boarded with customers. Since most of the shows were scheduled back-to-back,
the local customer service staff pre-boarded the team when possible to speed
up our customers’ boarding experience. Hopefully the photos and streaming
video on the Web will give you a good idea of the new program. We also plan
to distribute posters and concept boards with photos and swatches of fabric
at key cities systemwide.
Q: Tell me more about Stan Herman.
A: Stan has been designing uniforms for over thirty years, but even before
that was well known as a designer who prided himself on designing great
fashion that was accessible to everybody. His uniforms have always combined
design with function and comfort. His mantra: you should want to wear your
uniform the same way you want to wear your own clothes.
Q: How do you plan to publicly release
the new program?
A: We plan to unveil Stan’s collection at US Airways Media Day, which will
be held in Tempe on March 14th. Six of the road show employees (four of whom
are local) will model their garments from the tour. The press will receive a
kit with select photos of the road show team that they can then use when
writing about the new program.
Q: Some of the uniforms didn’t seem to
be the right size for the employees who modeled them. Why?
A: You’re right – there were a few individuals whose garments were not
exactly right… through no fault of their own (or Stan’s or TwinHill’s for
that matter). We wanted to get the garments out in front of all of you as
quickly as possible to meet our January 2008 deadline. Normally Stan would
have seen the clothes on professional fit models first, then adjustments
would have been made before fabric was even cut for the employee models’
clothing. In this case, Stan saw them for the first time on our real-world
models! Because of some sizing issues, we moved a few garments between four
or five models. These people deserve to be applauded for gamely putting up
with items that weren’t their proper size so employees could see the entire
line. Luckily you’ll all have fit lines to help you find your proper size
before you make your own debut!
Q: What can you tell us about the wear
test?
A: We plan to begin a 30 to 45-day wear test in mid-March with the employees
whose garments fit them properly on the road show. We’ll also produce a few
new garments for those individuals who needed different sizes. We’d hoped to
add at least another 10 employees to the wear test, but with Chinese New
Year in full swing in Asia, we’re unable to get additional fabric or
production-quality garments which are necessary for a true wear test. Wear
testers will wear promotional buttons on their outfits that say “Ask Me
About My New Uniform” and will seek input from employees and customers
alike.
Q: How will I know what my proper size
is? Each supplier’s sizing seems to be different.
A: You’re right. And uniform supplier sizing is different from retail
sizing. (Stan will tell you that a well-known designer is responsible for
making us all think we are a size or two smaller than we really are!)
TwinHill’s sizing chart will probably be different from Cintas’ or M&H’s.
However, TwinHill’s sizing will be consistent within their own line. Most
importantly, you’ll know which size to order because you’ll be scheduled for
a fitting at a focus city near you. The staff on hand will be trained to
help you choose the styles and sizes that best suit you.
Q: How will alterations be handled?
A: The garments that are sent to you will be the size that fit you best at
the fit line. No alterations will be made at that time, except the desired
length of your hem. If you need additional alterations, you can take your
uniform to your closest Men’s WearHouse and use the $25 TwinHill gift card
issued to you with your uniform. Or, you can choose to have alterations made
as you do now.
Q: Please include a mock turtleneck for
ladies in the new program! A: There was an overwhelming request to include
this item…we are looking into it.
Q: I thought some of the sleeves were
too short on some of the ladies’ tops. What do you plan to do?
A: We agree with you and are already reworking these garments.
Q: I wear shorts currently and was
interested to hear there will be a skort. Can you tell us more?
A: We are reworking the skort pattern to ensure the pleats in front and back
will close up properly as designed by Stan. It is designed to look like an
above-the-knee (no more than two inches!) skirt but provide the type of
coverage our ladies prefer.
Q: Will ties and scarves be required?
A: No, they are optional, unless you are working a transatlantic flight. The
AFA has agreed that those flight attendants need to look a little
“dressier”.
Q: Why is the color palette of the
program all blue?
A: As Stan always says, we have become a blue world. It has proven to be the
most friendly and universal color in most walks of life. The shades of blue
concept came from the first focus groups where Stan mentioned accenting the
uniform with different blues to help take US Airways away from the crowd of
other airlines which all have red accents.
Q: I don’t like drop-waist pants.
A: Remember they are not hip huggers! They are just slightly dropped from
the waist to add a little more relaxed fit and comfort through the waist and
hips.
Q: I hate side pockets – they make my
hips look wide.
A: The side pockets were necessary to accommodate the design of the hidden
stretch waistband. We think you’ll find that the added comfort is well worth
it. Stan’s experience in the past shows that whenever they have removed the
pockets in the past, they later receive requests to put them back in.
Q: Thanks for providing more feminine
styling. Can you give me some further details?
A: You bet! Ladies can choose from a variety of garments that will make
them feel attractive and confident. Our designer, Stan Herman has developed
three blouses in different fabric complete with princess seams and y-neck
collars that can be worn in or out, depending on your preference. The polo
for female CSAs also features a y-neck collar to differentiate it from the
men’s polo with the raglan trim and three-button placket. The ladies’ blazer
and two-piece dress top both feature a slight drop peplum line for a more
flattering cut on a variety of shapes and sizes. Ladies have the option of
wearing pants or A-line skirts with modern drop waists and expandable
waistlines for greater comfort, or their choice of a stylish zip-front dress
or more versatile two-piece dress. Ladies will also be able to choose a
zip-front cardigan with turn-back cuffs, a matching sweater shell, and two
very different but equally attractive scarves, one oblong and one square.
Q: I wear a larger size than most. How
do you plan to address the needs of employees like me?
A: We retained Stan Herman because he is an expert at designing clothing for
people of all sizes. Stan has committed to designing core uniform pieces
that will look as great on a size 4 as on a size 20. If you watch Stan on
QVC, you’ll see the same loungewear set on a smaller woman as a full-figured
one – and they both look terrific. Stan says it’s all in how you size up the
pattern. He’ll work with TwinHill to ensure they get this right. And in some
cases you may be considered a special size that will need more attention
from the manufacturer to make sure your uniform fits you correctly.
Q: I recently bought a pair of slacks
from our current uniform provider and the fabric isn’t as soft as the pair I
purchased previously. The cut doesn’t seem to be the same either. Are we
going to have these problems in the future?
A: Unfortunately, both East and West are in existing uniform programs that
suppliers inherited from other vendors and interim fixes have been made
along the way due to lack of availability or bankruptcy issues. TwinHill was
eager to work with us on our new program because it will be entirely new
business for them and the combined company will be much larger than either
program was previously. We have worked diligently with Stan and TwinHill to
ensure we select comfortable fabrics for our new garments and we think
you’ll be delighted. (Look farther down for more details regarding fabric.)
Purchasing will make certain that TwinHill will make good on the promises
they make to earn our business.
Q: I’m tired of looking frumpy. Are we
getting something that is more form-fitting?
A: Stan understands that our employees are tired of their current outdated
uniforms. He has developed garments that are more modern in appearance (like
retail clothing) and work for all sizes. Both male and female shirts and
jackets will be less boxy, with more shape to them. We’re thrilled to have
found higher-quality fabrics with a little bit of stretch in it for greater
comfort and stretch. Ladies’ garments will be cut for ladies – no more
looking like men, girls!
Q: Please keep in mind that many of us
are more “mature”. We don’t want to look silly in clothing that is too
youthful for us.
A: You’ll be glad to know that you’re in good company – the majority of
people who completed the roadshow survey – systemwide – were over 40. Stan
is aware that we have a range of ages, shapes and sizes, and has addressed
that in his design. His proposed garments are modern in appearance, yet
timeless enough that you’ll be able to wear them proudly for at least five
or six years without feeling that they are outdated. We hope to update some
of the optional clothing every few years so you’ll be able to mix and match
with something more current. Stan’s designs aren’t about designing younger
but about fresher!
Q: My long-sleeved shirts get so
wrinkled. Can we get wrinkle-free fabric?
A: The blend of fabric is very important. Stan has selected a cotton-rich
blend of 55% cotton and 45% polyester that will keep you cool and
comfortable while maintaining a professional appearance, in addition to
being easy to wash and cost-effective. There are some amazing new fabrics
that are breathable and stretchable with wrinkle-free qualities actually
built into the yarn itself. Understandably, these new solutions are more
expensive. The shirts you can buy at JC Penny for example that are
wrinkle-free are only surface-treated for regular wear and are not intended
to stand up to repeated washing over an 18-month period. After about three
months of washing, the wrinkle-free treatment washes out. We think we’re
getting the best combination for what we can afford and many employees told
us upfront that they wanted more natural fabrics for greater comfort and
breathability.
Q: I like plain-front pants, but my
co-worker thinks we should have pleated pants. What are we going to get?
A: Most of the employees we spoke with prefer plain-front pants, whether
they were young, more mature, slim or large. According to Stan, who
currently only wears plain-front pants, they are more modern in appearance
and generally make everyone look slimmer. One of our road show models, who
was a die-hard advocate of pleated pants, actually changed his mind after
wearing Stan’s new plain-front pants for a week. However, we are exploring
offering both pleated and plain-front options so our employees can have a
choice, assuming we can afford to do so.
Q: Can we get both junior and misses
sizes?
A: Stan will design our core pieces in such a way that the garments get
adjusted as they get larger.
Q: Will we have garments in Petite,
Regular, and Tall sizes?
A: Yes. Stan feels fit is extremely important and will work closely with
TwinHill to ensure he is satisfied that all of the new garments are properly
sized up and down. We heard lots of comments when we first met with
employees that the rise of the current pants is not right. Issues like this
will be addressed with the new program.
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