AFA - US
Airways E-Line July 25, 2002
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Contents:
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Q&A's on US Airways and
United Marketing Agreement
Q&A's
on US Airways and United Marketing Agreement
Corporate Communications
Special Bulletin To All Employees
US Airways and United Marketing
Agreement Q&A's
US Airways and United Airlines
have entered into a comprehensive marketing agreement, combining the carriers'
complementary capabilities to offer more competitive air travel services
in the U.S. and around the world. This agreement is a critical piece of
US Airways' restructuring plan that received preliminary approval from
the Air Transportation Stabilization Board (ATSB).
While both airlines will
remain independent and continue to compete aggressively, this marketing
agreement will offer several benefits for customers of both airlines. The
agreements include network expansion through reciprocal code share service
-- the ability to sell tickets on each others' flights -- frequent flyer
programs, airport lounge access and systems development to support a
convenient travel experience
for both airline's customers.
US Airways travelers will
be able to earn Dividend Miles credit when flying on United, and members
of United Airlines' frequent flyer program, Mileage Plus, may earn credit
when flying on US Airways. Dividend Miles award destinations will expand
to include destinations served by United, including new access to Asia,
Latin America and Hawaii, while members of the United program
gain access to US Airways'
service, including new access to points in the Caribbean.
Members of the US Airways
Club and the United Red Carpet Club will enjoy access to facilities of
both airlines.
A later phase of the agreement
also includes provisions for US Airways to seek to join United in the Star
Alliance. This will further enhance the value of US Airways' domestic and
international route network allowing our customers access to the global
marketplace.
The following are answers
to commonly asked questions:
Customer Issues
Q: What is a "code share?"
A: Code share involves the
use of one airline's two-letter designator (for example, 'US' for US Airways)
on flights operated by the other airline. It is the code used by US Airways'
reservations department and travel agents when booking a US Airways flight.
It also is the designator for airline schedule displays in the computer
reservations systems.
Q: What benefits are there
for US Airways' customers with this agreement?
A: US Airways provides customers
with convenient access throughout the eastern U.S., to major markets in
Europe and Canada, and to a greatly expanded list of destinations in the
Caribbean. By combining with United, our customers will gain new access
to markets throughout the world, while retaining the convenience of single-ticket
pricing, one-stop check-in, and Dividend Miles members will have greatly
enhanced mileage earning opportunities and new award destinations including
Hawaii, Asia, and Latin America.
Q: How will connections
between US Airways and United be more convenient?
A: The two airlines will
coordinate facilities and systems to allow convenient connections between
flights operated by US Airways and flights operated by United. Systems
coordination will allow the use of e- tickets, issuance of connecting boarding
passes, and automated bag tag issuance that improves efficiency. Facilities
will be improved and staff will be trained to assist passengers making
connections between US Airways and United.
Q: When will code share
service begin?
A: US Airways' 'US' code
on United flights, and United's 'UA' code on US Airways flights, will be
introduced in phases. An announcement will be made soon regarding the first
phase of code share, with subsequent phases to be introduced shortly thereafter.
Relationship with
United
Q: How is this alliance
different from a merger?
A: In a merger, two airlines
integrate all aspects of their operations, resulting in a loss of brand
identity, integration of organized labor under a single contract, and other
changes ultimately resulting in a single airline. Moreover, in a merger,
the single surviving company makes all of the competitively sensitive decisions,
like pricing and capacity, for the combined firm. A code share alliance
aligns the independent products of two airlines to make customer travel
more convenient, but the two airlines otherwise remain independent in their
operations and their competitive decision-making.
Q: Will this alliance
lead to a merger between US Airways and United?
A: This alliance is not a
merger and the parties remain independent competitors. The purpose of this
alliance is to strengthen US Airways' ability to compete in our core markets,
including where we compete with United, and to become a more competitive
independent airline.
Q: Is United making any
equity investment in US Airways? Will United have control over us in any
way?
A: No. This is purely a marketing
alliance. There is no equity investment by either US Airways or United
and no change of control possibilities of any kind are written into this
agreement. Both airlines will remain independent and continue to compete
aggressively.
We will remain separate
companies with separate schedules, pricing and sales forces.
Q: Will the frequency
of flights, destinations and type of equipment change?
A: US Airways will continue
to make independent decisions concerning the routes served, pricing, and
equipment. There will not be any reduction of service as a result of the
alliance with United, although some schedule adjustments may occur in the
future. Over time, we believe the additional benefits to customers will
translate into new revenues for US Airways and provide growth opportunities.
Q: Will US Airways be
paid to provide passengers to United?
A: We only receive revenue
from the customer for the segments flown on US Airways, not the United
segments.
Q: How does US Airways
extract value from the alliance, and how much will it be worth?
A: First, through code sharing,
we will expand the network of US Airways, increasing traffic on flights
that connect to United flights serving these new destinations. Similarly,
United will feed traffic to US Airways' flights to destinations not otherwise
served by United.
Second, reciprocal frequent
flyer program participation and other alliance features will allow us to
provide seamless services.
Third, both airlines will
be able to better compete in the industry because of our greater combined
U.S. and global coverage.
The exact value from each
of these aspects is difficult to separate. However, we anticipate annual
revenue increases to exceed approximately $150 million for US Airways once
implementation is complete.
Q: Will US Airways flights
be replaced by flights operated by United?
A: No. For US Airways, the
alliance is designed to generate more passengers on US Airways flights,
supporting existing flights with improved load factors and building an
environment to support new flights in existing or new markets. US Airways
earns no revenue for passengers flown on United segments, other than a
minor administrative fee, and only earns revenue for the segments flown
by customers on US Airways.
Q: Will US Airways be
moving from any of its current airport locations? Will United move from
any of its current airport locations?
A: Airport gate and ticket
counter locations play an important role in delivering customer convenience
for connections between our two airlines. We will attempt to address airports
where the two airlines are not located in close proximity, though airport
moves are
often complex, involving
many parties. Where airport moves are not possible, we will determine if
customer service can be improved through other means.
We have specifically identified
Los Angeles, San Francisco, Boston, and New York La Guardia airports as
presenting facilities challenges.
Q: Why did US Airways
choose to work with United?
A: United is the perfect
fit for US Airways. The marketing agreement provides route synergies for
both airlines. US Airways will gain broader reach in some parts of the
U.S., particularly in the west, as well as new access to parts of Europe,
Asia and Latin America.
In turn, United will gain
better access to our extensive East Coast network, as well as to our expanding
route system in the Caribbean.
Employee Issues
Q: Will United employees
begin to handle US Airways' flights at cities where they have a large operation,
such as Denver, Chicago, Washington Dulles, San Francisco or Los Angeles?
A: US Airways will continue
to handle its own ground operations.
Q: How will employees
be prepared to assist customers with travel on our alliance partners?
A: As a result of this announcement,
work will begin immediately to create a training plan for frontline employees
to familiarize them with the new procedures. Employees in the reservations
offices, airports, and other public contact positions will receive additional
training specific to their
areas of expertise. US Airways' sales personnel will be trained on the
various aspects of the alliance, and will jointly develop, with United
counterparts, opportunities for our key corporate and agency accounts to
maximize their benefit from our alliance.
As with previous marketing
programs, flight attendant announcements will include reference to United
as our new marketing partner and, as appropriate, make reference to the
corresponding United flight number. No other inflight service changes are
anticipated at this time.
Q: Will US Airways employees
have flight benefits on United?
A: Employees will eventually
have access to a new ID95 travel discount on United. This will complement
our previously announced travel program enhancements that go into effect
on August 1.
More on Alliances
Q: Why has US Airways
waited so long to enter into an alliance?
A: We have been in discussions
with several carriers, looking for the best partner for US Airways and
our customers. These discussions were complicated because of the rapidly
changing financial situation for the industry following September 11. Subsequently,
both airlines concluded that this alliance would bring the greatest benefits.
Q: Will US Airways be
entering other alliance relationships? Will we be forced to end any of
our existing relationships?
A: US Airways will retain
its recently announced GoCaribbean network relationships, supporting our
growth between the U.S. and the Caribbean. This network will be enhanced
by our alliance with United, and we anticipate that United will benefit
from our GoCaribbean network as well. We are reviewing our other current
marketing relationships. We will not enter into any new marketing relationships
with another major U.S. airline.
Q: Does the alliance include
benefits for freight shippers?
A: US Airways and United
have agreed to explore ways of bringing alliance benefits to our respective
cargo customers. We will be making future announcements regarding these
opportunities.
Q: Does our alliance with
United, or our membership in the Star Alliance, require any government
approval?
A: The U.S. Department of
Transportation has the right to review our alliance plans with United.
Other U.S. and foreign government filings are anticipated when US Airways
begins the process to enter the Star Alliance.
Q: When will US Airways
become a full member of the Star Alliance?
A: US Airways' first priority
is to implement a successful alliance with United, in both U.S. and international
markets. Once this program is well under way, a process will begin to allow
US Airways to become a member of the Star Alliance, which a number of carriers
including, among others, Lufthansa, Singapore Airlines, Air New Zealand
and Mexicana. This process should begin in the second year of our relationship
with United.
Dividend Miles/Club
Benefits for Passengers
Q: How will our Dividend
Miles members benefit from this alliance?
A: Dividend Miles members
will be able to earn mileage credit for every flight operated by United,
and its Express affiliates. Our members will also have the ability to redeem
Dividend Miles awards for flights to any destination served by United.
In addition:
-
Preferred members will receive
their Preferred bonuses when traveling on United
-
Dividend Miles members will
receive mileage and segment credit toward Preferred qualification when
flying on United
-
Preferred members will be eligible
to use Preferred ticketing lines and Preferred boarding when flying on
United
-
Upgrades will be made available
to members flying on United
Q: Will the US Airways Dividend
Miles program and the United frequent flyer programs become totally aligned?
Will one of the programs be merged into the other program?
A: The two programs will
remain independent. Each program has evolved in response to market conditions,
and will continue to respond to market forces.
Q: Will Dividend Miles
members be allowed to use their upgrades on US Airways code share flights
operated by United, or on flights operated and sold as United flights?
A: Yes, upgrades will be
available as a future enhancement to the program once the automation systems
and processes are developed.
Q: Will US Airways Club
members have access to United clubs?
A: Yes. Further details including
the start date will be announced shortly.
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